VERMILLION, S.D.— South Dakota and adidas announced Monday a new multi-year partnership in which the Portland, Ore., based company will be the official athletic footwear, apparel and accessory brand of the Coyotes.
"adidas has been a loyal partner that has continually gone above and beyond in its service and response to the needs of our teams," said USD athletic director
David Herbster. "We are excited to continue a relationship that not only benefits our student-athletes, but strengthens the brand of the University of South Dakota."
With the new all-school 8-year deal, adidas will supply the Coyotes with uniforms, footwear, apparel, and accessories for all of their athletic teams through the 2026 season. This continues a relationship that began in February of 2012 when adidas became the Coyotes' first single, all-encompassing apparel company.
"Our mission is to help athletes perform better and we'll look to help elevate the Coyotes' sports programs and bring our newest and most innovative high-performance products to their teams," said Jim Murphy, director of NCAA Sports Marketing at adidas America. "We believe that sport has the power to change lives and we look forward to collaborating with South Dakota athletics to help them execute their mission to be a regional leader in diversity and inclusiveness initiatives and encourage the development of student athletes."
adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to make all athletes better. adidas is the official uniform, footwear and apparel provider for more than 100 collegiate programs and has marketing agreements with the National Basketball Association (NBA), National Football League (NFL), Major League Baseball (MLB), National Hockey League (NHL) and Major League Soccer (MLS).
