VERMILLION, S.D. – The University of South Dakota athletic department has inked a 10-year agreement with BSN SPORTS in partnership with NIKE to serve as the Coyotes' official apparel, uniform, equipment and accessories provider for USD Athletics. NIKE, a global leader in sports apparel, will exclusively outfit all 18 Coyote athletic programs beginning in July 2026.
"We are thrilled to enter into this partnership with NIKE and BSN! From the very beginning of our discussions, it was evident that we shared a common vision. This collaboration between NIKE and the University of South Dakota will further strengthen our brand," said Athletic Director
Jon Schemmel. "I'm most excited for what this means for our student-athletes and Coyote Nation who both stand to benefit tremendously from a new level of engagement through our service partnership with BSN."
The new agreement will provide USD Athletics with some of the best apparel, footwear, uniforms, and other accessories for years to come and ensures a lasting Coyote legacy that fans can recognize and wear proudly with the iconic swoosh.
"BSN SPORTS and NIKE have a tremendous opportunity to grow with USD athletics in the decade ahead," said
Todd Northrop, SVP of Collegiate Select at BSN SPORTS. "We're eager to work together and help ensure their student-athletes, coaches, fans and supporters have the best possible apparel and equipment options to support their teams and drive them towards future success."
As the official supplier of Coyote athletics next year, student-athletes and coaching staffs will wear NIKE apparel for all games, practices, and official team events.
About BSN SPORTS
BSN SPORTS is a leading distributor and manufacturer of sporting goods apparel and equipment that serves more than 1,100 collegiate partners nationwide. With a focus on game-changing partnerships, one of the widest selections of private and leading brands, and a one-stop-shop model, BSN SPORTS has helped elevate team sports participation for more than 150,000 teams and organizations nationally at all levels of competition since 1972. For more information, visit BSNSPORTS.com.
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