Kendra Rich joined the University of South Dakota external relations team as the Assistant Director of Marketing in July 2024. She's responsible for creating and executing the marketing plans for Coyote football and women's basketball.
"Kendra will be integral to the success of our external staff," said Associate AD for Fan Engagement, Jarren Duffy. "She comes to Vermillion with experience working at the FCS level, immediately bringing new ideas to the table. I cannot wait for Coyote Nation to see her contributions come to life on game day."
She comes to Vermillion from the University of Central Arkansas, where she spent the last two years as a graduate assistant in the Bears' athletic marketing office. At UCA, Rich managed game presentation and marketing for designated sports, including women's basketball, baseball, and men's and women's soccer.Â
Additionally, she has also spent the last two summers on staff with the Arkansas Travelers Baseball Club (Double-A affiliate of the Seattle Mariners) as a production staff member.Â
Rich hails from Salem, Arkansas, graduating from the University of Central Arkansas in 2022 with a bachelor's in business administration. In her final two years of undergrad, she spent on staff with UCA athletic marketing as the lead intern before being retained as a graduate assistant. She completed her master's degree, also from UCA, in May 2024 with a degree in sport management.Â
