University of South Dakota Athletics

University of South Dakota alum, Jarren Duffy, was promoted to Associate AD for Fan Engagement in March 2024. In his associate AD role, he oversees the external relations of the athletic department including Coyote Sports Properties, creative/video, communications, marketing, and ticketing. Additionally, he also serves as the liaison between the athletic department and Sodexo.

Duffy came back to his alma mater in July 2019 as the Director of Athletic Marketing and Promotions, later being promoted to the Assistant AD for Marketing and Fan Engagement in the fall of 2021. 

Since his original arrival back in Vermillion in 2019, South Dakota's ticket revenue has increased 58% under his oversight. He helped in the creation of new revenue-generating opportunities for the athletic department, including ticket mini plans, a fan cutout program and a group ticketing process. Additionally, student attendance has increased by 20 percent in his time at USD.
 
The Coyote athletic department also emphasized fan engagement via social media during the sports hiatus of 2020. Duffy was a part of an external staff that boasted the second-most engagements by an FCS school during the 2020 calendar year.

Duffy spent the 2018-19 season as an associate for athletics marketing at Iowa State. He oversaw the marketing, fan engagement, sponsorship activation, game day presentation and promotional efforts for the Cyclones' soccer, gymnastics and softball teams. He also managed game day experiences for football and men's basketball. Under his watch, soccer and gymnastics attendance increased by over 10 percent while softball set a program record for total season and average game attendance. He also planned and created content for the Cyclone athletic social media accounts, ranking in the top-10 of all Power 5 schools in total interactions from October 2018 to March 2019.

A native of Huron, South Dakota, Duffy earned both his undergraduate and graduate degrees from the University of South Dakota. He double-majored as an undergraduate earning a bachelor of business administration in marketing and a bachelor of science in sport marketing and media in May of 2017. He completed his master of arts in communications in May of 2019, which he began as a graduate assistant in the USD marketing office.
 
He began his marketing career at USD as a graduate assistant working directly with soccer, softball and track & field while assisting in all Coyote sports. He also worked with the USD marketing office as a student including coordination of game day presentation during the 2016 Summit League Outdoor Track & Field Championships.

UPDATED AUGUST 2024