VERMILLION, S.D.—South Dakota's athletic marketing department is pleased to announce the 2015-16 FeaRed campaign. The campaign will guide the department's visual message across multiple platforms for the 2015-16 school year.
 
"FeaRed is the result of a process that began in March as a portion of a larger marketing plan," said Joe Thuente, South Dakota's director of marketing and promotions. "Our mission was to establish a theme that would allow us to brand all 17 of our athletics programs together as one department. We worked with Alison Buckman from University Marketing and Creative Services to develop mock ups and ultimately design the FeaRed logo."
 
The FeaRed campaign will provide a consistent branded message across the entire athletic department. The intent of the campaign is to build brand awareness while increasing ticket sales and fan interest. The theme will be carried across multiple platforms including posters, advertisements, game programs, media guides and social media content.
 
The theme is also part of a larger effort to enhance the game day atmosphere for Coyote fans.
 
Fans will be able to join the conversation by using the #FeaRed hashtag across social media platforms. Additionally, fan photos shared on Twitter or Instagram using #FeaRed have a chance to appear on the "Coyotes on Instagram" page in football and basketball programs.
 
Stay tuned to official South Dakota Coyotes social media accounts on Thursday and Friday for the release of fall sports posters.