VERMILLION, S.D. — University of South Dakota Associate Athletic Director for Fan Engagement Jarren Duffy rounds out the external team for the 2024-25 year with the hirings of Ethan Erdman and Brittany LeVasseur to the Coyotes' external team.
 
"We're excited to have Brittany and Ethan join the external team. Both bring unique experiences and ideas to the table," said Duffy. "Brittany's work with at the professional level with the St. Louis Blues will impact our game day environment from day one, while Ethan's stops throughout his career make him an immediate asset in our communications department."
 
Ethan Erdman, Communications
Erdman joins the Coyotes athletic communications staff as an Assistant Director for Communications, beginning his duties in August. He will be the primary contact for USD men's basketball, softball, and volleyball programs.
 
He comes to USD from fellow Summit League member the University of North Dakota where he served as the Director of Communications and Web Services for the Fighting Hawks since November 2023. While at UND, Erdman was the primary contact for women's basketball and women's soccer, while also spearheading the athletic department's website as the director of web services.
 
Prior to his time in Grand Forks, Erdman served as the Assistant AD for Communications at his alma mater, Briar Cliff University, in Sioux City, Iowa. He served as the primary contact for all 15 sports at Briar Cliff. The 2022-23 academic year saw Erdman named the Great Plains Athletic Conference (GPAC) SID of the Year.
 
He earned a pair of bachelor's degrees at Briar Cliff in business administration and sports management in 2019. In 2022, he earned his master's degree in management with a sports concentration.
 
Brittany LeVasseur, Marketing
LeVasseur joins the South Dakota marketing team in August 2024. She will work with the marketing plans for USD volleyball and men's basketball.
 
She comes to Vermillion from the NHL's St. Louis Blues, where she was the Game Presentation Coordinator since September 2023. She assisted the Blues' marketing staff with the planning and execution of in-game events, along with game script creation. She also coordinated the national anthem, band, and other talent groups for game days inside Enterprise Arena.
 
Prior to her time with the Blues, LeVasseur was the Battle Red Marketing and Events Ambassador for the Houston Texans for two years. In a similar role, she helped the marketing staff execute programs and events that promoted the Club and its corporate partners.
 
LeVasseur, a native of Texas, earned her bachelor's degree in marketing from Sam Houston State in 2023. While at SHSU, she worked in the athletic marketing office where she helped run the marketing show for the Bearkats, including creating schedules for promotions, game scripts, and execution of marketing plans.